TANIA SHCHEGLOVA AND
ROMAN NOVEN /

Place in the industry: They belong to the most renowned and celebrated young Ukrainian photo artists who do fashion photography in particular. However, the members of the duo claim that they do not separate art and fashion. Synchrodogs have already had more than 15 personal art exhibitions around the world, with their portfolio including work with such fashion brands as Bimba Y Lola, Burberry, Kenzo, Shiseido, Warp, Marni, Swarovski and others. Among Ukrainian fashion designers, Synchrodogs have worked with Masha Reva and Ruslan Baginskiy. They were also the first Ukrainian photographers who created a Vogue UA cover for its anniversary March 2016 issue. Creative path: The artistic duo emerged in 2008 when Tania and Roman, both interested in photography, finally met after communicating online for a long time. It appeared they had a lot in common in terms of their views on art and lifestyle. Since then, they have been travelling around the world, creating both their own and commercial projects. The ever-present theme in their works is the topic of ecology and the place of modern man in nature, as well as man's impact on nature and his responsibility. Synchrodogs' latest project also has to do with fashion, ecology and Ukraine. It is the 'Ukraine' photo album published by Louis Vuitton within their 'Fashion Eye' series launched in 2016. Its goal is to show the history and character of a city, place or country through the lens of the most interesting photographers. For this book, Tania and Roman created the 'Slightly Altered' project they had been shooting for three years in the Carpathians. Work principles: 'What we find paramount is a certain symbiosis between beauty and meaning, between visual harmony and the important message we would like to communicate to people – to not only love nature but respect it, through one's attitude set an example of responsibility before planet Earth.'